Call Me, Maybe

$4.8 million. That is an impressive class-action settlement number, particularly when you consider that the automated calls and texts triggering the litigation and settlement arose from a single auto dealership. The auto dealer allegedly (link to complaint) violated the federal Telephone Consumer Protection Act (TCPA) by engaging a third party to deliver ringless voice and text messages to the cell phones of prospective buyers. Beyond the lessons learned by this individual business, the broader message for all organizations is a.) that it continues to be… more