Electronic Marketing

Call Me, Maybe


$4.8 million. That is an impressive class-action settlement number, particularly when you consider that the automated calls and texts triggering the litigation and settlement arose from a single auto dealership. The auto dealer allegedly (link to complaint) violated the federal Telephone Consumer Protection Act (TCPA) by engaging a third party to deliver ringless voice and text messages to the cell phones of prospective buyers. Beyond the lessons learned by this individual business, the broader message for all organizations is a.) that it continues to be… more

What the California Consumer Privacy Act Means for Marketers and Marketing


Just a month after the EU General Data Protection Regulation became effective, California enacted the Consumer Privacy Act of 2018, which has caused almost as much concern among organizations doing business there. Given the size of the state’s population and economy, a huge number of both domestic and international companies will be covered by the law when it becomes effective on January 1, 2020. What the CCPA Requires The CCPA includes several requirements that will be familiar to those still enjoying the obligations of the… more