Data Sales

What the California Consumer Privacy Act Means for Marketers and Marketing

Just a month after the EU General Data Protection Regulation became effective, California enacted the Consumer Privacy Act of 2018, which has caused almost as much concern among organizations doing business there. Given the size of the state’s population and economy, a huge number of both domestic and international companies will be covered by the law when it becomes effective on January 1, 2020. What the CCPA Requires The CCPA includes several requirements that will be familiar to those still enjoying the obligations of the… more